Schedule

Schedule

October 3

9:00 am - 9:45 am

Registration & Coffee

All attendees must visit the registration booth to get their access pass.


9:45 am - 10:00 am

Opening Remarks

Help us kick off the 2016 ExpressionEngine Conference.


10:00 am - 10:35 am

Making Volume Work: How I built my agency making small projects profitable

with Ben Fjare

Before I was 30, my agency had grown to 10 employees and did work all over the country. It wasn't always this way; we had to start locally. Montana has grown hard working people, but not that many big budgets. We found a way to make small website projects very efficient and profitable and before we knew it we were producing 60 - 80 websites a year. This talk will discuss culture, processes, tools and strategies to make small websites profitable and help grow your business.

Slides: https://speakerdeck.com/bfjare/making-volume-word-2016-expressionengine-conference


10:45 am - 11:20 am

Using EE for SEO

with Valerie DiCarlo and Jeremy Gimbel

There are A LOT of misconceptions and unreliable information out on the web re: SEO. Especially the assumption that good SEO comes from content alone. Good content is not the only driver of SEO. While content is still a key driver for search optimization, there are a number of techniques which make sure that search (and social) can better understand your content and get it in front of the right people. This session will offer high level best practices for ensuring a website is optimized for search and how to manage those elements smartly in EE and why building SEO from a site's foundation is an essential component for SEO Success.

Slides: https://github.com/ConfluxGroup/make-eecms-great-again


11:30 am - 12:05 pm

Selling Without Selling: Persuasive Communication for the Freelancer

with Nick Weynand

Selling your services can be a daunting chore. But a simple, underused, and yet profound change to how you think about and approach business development can generate more work ... with less work.

Slides: https://www.trademarkmedia.com/downloads#selling-yourself


12:05 pm - 1:15 pm

Lunch

Enjoy our great selection of lunch choices.


1:15 pm - 1:50 pm

Automated Testing: Ship with Confidence

with Kevin Cupp

Adding features of making changes to a site build or add-on can cause anxiety. What if you break something and cause a bug? Kevin Cupp, software engineer at EllisLab, will talk about automated testing to show you how you can know right away if your new changes are safe to ship, so you can ship confidently and quickly.

Slides: https://www.dropbox.com/s/c0g0z8rw2avoyl3/Automated Testing.key.pdf?dl=0


2:00 pm - 2:35 pm

Client Retainers: Holy Grail or Route to Fail

with Andrew Armitage

Client retainers are billed as the holy grail for creative agencies. New business can be unpredictable and often introduces a feast or famine cycle to both work volumes and cashflow through the agency. Retainers are a great way to bring stability-they help with a regular stream of income and build strong relationships with your clients. Or at least that's how retainers should work. The reality is that retainers are disruptive, increase your responsibilities to your clients and require you to think more about your offering for them. 

Slides: https://speakerdeck.com/aarmita/managing-client-retainers-holy-grail-or-route-to-fail


2:45 pm - 3:20 pm

Full-Stack is Overrated: Why We Care More About Expertise

with Stephen Callender

At Shoe Shine Design & Development, we've learned that specialization in the the website build process churns out better results and happier developers. I'll share how we split up our development process for site builds and tell you why we do it. Whether you are a freelancer or larger agency, it's time to examine your website development process. 

Slides: https://speakerdeck.com/sjcallender/full-stack-is-overrated-why-we-care-more-about-expertise


3:35 pm - 4:05 pm

ExpressionEngine and Marketing Automation: the future of content customization

with Matt Weinberg

In this talk, Matt will explain marketing automation and why it's becoming more and more important to clients-- especially enterprise clients. He will review the sector's leaders and discuss how to implement their various features and APIs into ExpressionEngine sites. 

Slides: https://www.vectormediagroup.com/assets/content/site/EECI-2016-MarketingAutomation.pdf


4:15 pm - 4:50 pm

Partnerships Not Projects: How to Cultivate Long-Term Client Relationships

with Susan Snipes

Q Digital Studio Founder and President Susan Snipes has designed this session to help you understand how to move from one-off client projects to long-term client relationships so that you have customers you can work with for years to come. Learn what types of clients work best for long-term relationships, how to craft an appropriate plan to maintain your partnerships, how to spot potential red flags, and more about the benefits of cultivating client partners. 

Slides: https://prezi.com/ly_yjh2m1vlc/partnerships-not-projects/


October 4

9:30 am - 10:00 am

Coffee


10:00 am - 10:35 am

How to Create a Culture That Boosts Growth

with Crista Beck

Engaged employees generate profit 3x faster than unengaged employees. Crista Beck, Operations and Culture Manager of TradeMark Media, will discuss how Austin, Texas' fastest growing digital agency created a workplace that retains talent and boosts revenue (and you don't have to have a large budget to do so).

Slides: https://www.dropbox.com/s/eu0epwdx4j7jxar/Create a Culture that Boosts Growth-EE Conference.pdf?dl=0


10:45 am - 11:20 am

Finding your High with Low Search

with Lodewijk Schutte

Finding the right content at the right time can be a tricky task. Low Search is designed to help you and your site's users do just that. Learn from Low how to properly use this powerful add-on by structuring your data the right way, creating optimized templates, search forms and even your own filters. This is the talk you were looking for.

Slides: https://speakerdeck.com/low/finding-your-high-with-low-search


11:30 am - 12:05 pm

Pots, Meet the Kettles: Integrating Developers with a Creative Team

with Stephen Tidmore

Developers are creative. But unleashing that creativity -  and effectively integrating developers with the rest of the creative team - calls for a nuanced approach. Here's how to do it.


12:05 pm - 1:15 pm

Lunch

Enjoy our great selection of lunch choices.


1:15 pm - 1:50 pm

Image Workflow & Management for ExpressionEngine

with John Henry Donovan

In today's web, where performance and flexibility are key, image workflow & management have become a headache. John Henry will examine working with images on EE2 and how to approach them in EE3. Become comfortable with ExpressionEngine image management and development, learning useful techniques for art direction, responsive design and optimization aspects of managing an image workflow.

Slides: https://speakerdeck.com/johnhenry/image-workflow-and-management-for-expressionengine


2:00 pm - 2:35 pm

Surviving a Flood -  Moving Your Tools to the Cloud

with Andy McCormick

The cloud can be a crowded place full of tools promising better efficiency, data redundancy, mobility, scalability, and a whole host of other ideas that are set to appeal to everyone. However many companies have a hard time staying with a tool and getting buy in from their team long enough for the tool to be successful, leaving data in many places and everyone doing their own thing.  Learn how to choose what areas of your business can be moved to the cloud and how to build a cloud-based workflow that can sustain a disaster through four basic steps: evaluation, planning, communication, and documentation.

Slides: https://speakerdeck.com/dwgandy/surviving-a-flood-moving-your-tools-to-the-cloud


2:45 pm - 3:20 pm

Put Down the Add-on and Back Away from the Pink CP: Getting the Best from ExpressionEngine 3

with Robin Sowell

Old habits can be hard to break, but if you're still building ExpressionEngine sites like it's 2010, there's a whole lot you're missing out on.  Layouts, channel sets, new global member variables, more conditionals, new field types, control panel variables, routes and we're not even delving into the developer goodies.  Get up to speed on how to get the best from EE v3.

Slides: https://dl.dropboxusercontent.com/u/1862518/workshop-robin.key.zip


3:30 pm - 4:05 pm

GitFlow: Making Git Work for You (and your CMS)

with TJ Draper

For many, Git can be hard and messy and leave you wondering what the advantages of version control really are. GitFlow is a proven workflow for making development easier. In this talk, TJ will not only shore up the foundations of the proper way to think about Git, the standard terminology and use cases, and how to use Git with a database driven CMS, but also show you how to utilize GitFlow to ease branch management and give you a clear picture of what to do when everything is burning down around you and you need to hotfix that issue RIGHT NOW.

Slides: https://tjdraper.github.io/presentation-eeconf-2016


4:05 pm - 5:30 pm

Closing Remarks