ExpressionEngine and Marketing Automation: the future of content customization

In this talk, I will explain marketing automation and why it's becoming more and more important to clients-- especially enterprise clients. I think people will come out with a good understanding of what marketing automation is, and how they can apply it to their own marketing efforts and to the client work by integrating it with ExpressionEngine. Almost all our new projects involve it in some way, and so it’s an important topic for developers to understand.

Biography

I’m a co-founder and the President of Development at Vector Media Group, which is a full-service interactive agency in New York City. We do client work and within the last year have acquired CartThrob and BrilliantRetail. I live on Long Island, where I have a 3 year old daughter and a 1 year old son. I’ve been using ExpressionEngine since version 1.6!

Why I'm going to the 2016 Conference:

  • Learning

  • Meeting People

Why I like using EE

  • Flexibility
  • Wide ecosystem of third party add ons
  • Extensive API